Design in Business

Passion, craftsmanship, and function over form are the cornerstones of Confederate Motor Co.'s design ethic. But if you dig a little deeper, you'll find three more elements.READ»

CREATIVITY AND INNOVATION | 1 comment

Bruce Mau's Moonshots

BY Christine CanabouWed Dec 19, 2007 at 7:55 AM

How do you begin tackling big projects that take on messy, undefined problems? Here are Bruce Mau's first three moves for embarking on what he calls "man-on-the-moon missions."READ»

DESIGN IN BUSINESS | 1 comment

The Masters of Design

BY Fast Company StaffWed Dec 19, 2007 at 7:55 AM

If you're leading a team or mapping out a strategy -- if you're trying to solve a problem -- you're engaging in design. And the creative folks featured in our second annual celebration of design's best and brightest have a lot to teach you.READ»

DESIGN IN BUSINESS | 2 comments

Taking the Public Pulse on Design

BY Fast Company StaffWed Dec 19, 2007 at 7:55 AM

They get it -- even if others don't. That's the message from our new survey.READ»

BUSINESS BOOKS | 6 comments

Making a Map to a New World

BY Christine CanabouWed Dec 19, 2007 at 7:55 AM

For Bruce Mau, design is a way to help solve the planet's biggest problems. That's why he hopes to start a global conversation about how to create change in the world.READ»

DESIGN IN BUSINESS | 3 comments

Now Hiring

BY Mark WalshWed Dec 19, 2007 at 7:55 AM

A CFO is a CFO. But for the growing number of techies who toil at making products and services more user- friendly, job titles are more fungible -- and more confusing. Are these people designers, or engineers?READ»

DESIGN IN BUSINESS | Comment

Datebook

BY Danielle SacksWed Dec 19, 2007 at 7:55 AM

Critical calendar listings for August 2005.READ»

DESIGN IN BUSINESS | 6 comments

The Power of Great Design

BY John A. ByrneWed Dec 19, 2007 at 7:55 AM

This month's letter from the editor.READ»

DESIGN IN BUSINESS | 70 comments

What P<amp></amp>G Knows About the Power of Design

BY Jennifer ReingoldWed Dec 19, 2007 at 7:55 AM

Your products run for election every day, says Procter Gamble CEO A.G. Lafley. And good design is critical to winning the campaign.READ»

DESIGN IN BUSINESS | 3 comments

Rethinking Redesign

BY Ryan UnderwoodWed Dec 19, 2007 at 7:55 AM

Redesigning a beloved product isn't easy -- just ask the team behind New Coke. Any new iteration must retain the essence of the original yet offer a jolt of innovation. We dissected a few recent redesigns to see how they measured up. Our expert rater: Julie Anixter, executive director for brand experience at design consultancy Lipson Alport Glass Associates.READ»

DESIGN IN BUSINESS | 1 comment

Intelligent Design

BY Jena McGregorWed Dec 19, 2007 at 7:55 AM

You don't have to wear black and read pricey journals to get the latest insider thinking from the design world.READ»

DESIGN IN BUSINESS | 2 comments

More Intelligent Design

BY Jena McGregorWed Dec 19, 2007 at 7:55 AM

You don't have to wear black and have an MFA, or spring for pricey journals, to get the latest insider thinking from the design world. Here, expanding on the feature in the magazine, are seven smart blogs worth following.READ»

DESIGN IN BUSINESS | 3 comments

The Interpreter

BY Jennifer ReingoldWed Dec 19, 2007 at 7:54 AM

Claudia Kotchka glides from the design world to the business world and back with ease. Now she has to teach 110,000 employees at Procter Gamble to do the same thing.READ»

DESIGN IN BUSINESS | 3 comments

Every Move You Make

BY Cheryl DahleWed Dec 19, 2007 at 7:54 AM

Our new feature traces the key decisions in a leader's career. This month: design mavens and twins George and John Kembel.READ»

DESIGN IN BUSINESS | 1 comment

Mentors to the Masters

BY Fast Company StaffWed Dec 19, 2007 at 7:54 AM

Introducing the six-person, all-star jury -- drawn from academia, business, and design -- who helped select this year's masters.READ»

DESIGN IN BUSINESS | 1 comment

How to Act Like a Designer

BY Daniel H. PinkWed Dec 19, 2007 at 7:54 AM

If you're in any business, you're in the design business. We're all designers now. That's cool, but it's also daunting. How can civilian sales reps and IT geeks incorporate a design sensibility into their work and life? We posed that question to several top designers: How can we be, well, more like them? Here's what they suggested.READ»

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