Design | Fast Company

Lessons In Winning Fans From The World's Most Elite Niche Sport

BY Chuck Salter | 05-10-2012 | 7:46 AM | DESIGN

The infrequent Volvo Ocean Race features unfamiliar athletes with skills you won't understand on expensive boats in the middle of nowhere. You won't be able to look away. Seriously.READ MORE›

Sustainable Innovation Stems From Individuals, Not A Group

BY Sarah Krasley | 05-03-2012 | 10:29 AM | INNOVATION

Brainstorming is great, but sometimes the best way to think of a world-changing idea is to disappear into your own thoughts. READ MORE›

Anything They Can Do, You Can Do Better

BY Aaron Shapiro | 05-01-2012 | 7:34 AM | DESIGN

The line between becoming a pioneer and a “me-too” flop can be unclear when you’re in the weeds of development. When in doubt, ask yourself if you’d use your new product instead of the market leader’s. If the answer is yes, keep going. If it’s no, then stop and rethink.READ MORE›

Vringo's Patent Suit To Become A Multimillion-Dollar Bout Between Google And Mark Cuban

BY Chuck Salter | 04-17-2012 | 9:58 AM | INNOVATION

Why is a six-year-old ringtone company with less than $1 million in revenue attracting major investors and seeing its shares soar? The answer can be traced to Ken Lang, the former CTO of Lycos whose patents are being acquired by Vringo.READ MORE›

9 Principles For Great Branding By Design

BY Mark McNeilly | 04-16-2012 | 6:47 AM | DESIGN

We all know great design has a critical role to play in building a great brand. But how do we go about making that happen? Three top designers weigh in. READ MORE›

Google Proposes Stock Split, Germany Stays Firm On iCloud Push Ban, B&N Launches Night-reader Nook

BY Nidhi Subbaraman | 04-13-2012 | 6:26 AM | INNOVATION

Breaking news from your editors at Fast Company, with updates all day.READ MORE›

A Sophisticated New Design Collection From MoMA, Inspired By Mexico's Rich History

BY Stephanie Schomer | 03-30-2012 | 5:33 PM | MAGAZINE

Mexico's history may be most visibly distilled into tchotchkes for tourists, but a growing local community of designers is using it for more sophisticated inspiration.READ MORE›

How Good Design Is Like Underwear

BY David Brier | 03-29-2012 | 6:10 AM | DESIGN

From social media to user experience, brands need support--but nothing too constricting.READ MORE›

The Tweet That Ruined A Former Apple Designer's Weekend [Updated, With Response]

BY Kit Eaton | 03-26-2012 | 11:15 AM | DESIGN

There's a fresh fuss brewing over Apple's UI design "mistake," courtesy of an ex-Apple designer's opinionated tweet. The truth is that the House that Jobs built is doing just fine. For now.READ MORE›

The Small Hospital Of The Future: Farmers Markets, Energy Harvesting, And Fresh-Baked Bread

BY Ariel Schwartz | 03-23-2012 | 12:30 PM | PERKINS+WILL

The high-tech hospital of the future might sit in the middle of a large metropolis, but for people living away from urban centers, what is the future of health? Here are three visions of how people might get care in the coming decades. READ MORE›

Thank Facebook's Design Team For Every Warm And Fuzzy Moment You've Ever Had On The Social Network

BY E.B. Boyd | 03-19-2012 | 2:20 PM | MAGAZINE

Why design is the secret engine of the social network.READ MORE›

Who’s Streaming March Madness? You’d Be Surprised

BY Chuck Salter | 03-16-2012 | 1:32 PM | DESIGN

BAM is the only team more focused than Kentucky on the NCAA tournament. And it's best known for ... baseball. READ MORE›

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

BY David Brier | 03-14-2012 | 1:48 PM | LEADERSHIP

Social media rant time: If you have nothing more than empty, self-serving drivel to share, social media only opens the door to telling more of the world, faster than ever before, how shallow you and your brand really are. READ MORE›

Netflix Deal Reveals Apple's Secret Sauce: iTunes Pay Channel

BY Kit Eaton | 03-12-2012 | 7:20 AM | DESIGN

A lot's been written about Apple this last week, but one thing got overlooked--Apple's deal to pay for Netflix over your Apple TV. It's one big hint for Apple's future payment tech.READ MORE›

Fast Talk: Elle Luna's Holistic Vision Of Design

BY David Zax | 03-08-2012 | 10:30 AM | CAREERS

Meet Elle Luna, a former IDEO designer who believes design plays a role at every stage of the process--even before teams start to think visually.READ MORE›

How Ideas From The 1960s Prevail In Leadership, Art, Design, And Social Movements

BY Shawn Parr | 03-08-2012 | 10:11 AM | LEADERSHIP

The 1960s are now middle aged--but the decade has had an abiding influence when we consider trust in leadership, design, self-expression, social shifts, and environmentalism. READ MORE›

Star Wars Designer Ralph McQuarrie Remembered

BY Kit Eaton | 03-05-2012 | 2:52 PM | SLIDESHOW

Ralph McQuarrie dreamed up sci-fi images before cameras ever rolled for "Star Wars" scenes. He set the standard for film magic. He died today at age 82. Here is some of his best work. READ MORE›

Apple, Microsoft, And The 3-D Desktop Of Your Dreams

BY Kit Eaton | 02-29-2012 | 12:05 PM | DESIGN

Soon you won't have to open up a window on your PC. Rather, you'll dive through it into a 3-D world of icons and files. We're not joking.READ MORE›

Creativity Hell: What The 2012 Oscars Taught Us About Bold Ideas And Branding

BY David Brier | 02-27-2012 | 1:04 PM | MANAGEMENT

The Oscars remind us that, when it comes to branding, bold creativity--not committees or safe plays--wins the day. Brand identity expert David Brier and cartoonist Tom Fishburne break down what businesses can learn from Hollywood.READ MORE›

Innovation Hell: Saving Good Ideas From Premature Death

BY David Brier | 02-16-2012 | 1:02 PM | MANAGEMENT

In their continuing series on "Hell in Business," brand expert David Brier and cartoonist Tom Fishburne shed light on the dangers that ensnare that elusive yet most rewarding of business assets: innovation.READ MORE›