The average practice loses $55,000 per year due to mishandled calls. Is your practice losing that much? Or more?
Here's how to improve your front office staff's call handling and increase the rate of conversion to appointments.READ»
Hospitals are buying medical practices again. If you are among those private practices hoping to remain privately owned, you can still compete against the hospital’s deep pockets and internal marketing staff. How? By more effectively...READ»
How can you as a dental practice owner get off the plateau, take your business to the next level and make more money... discover 3 Ways to Start Growing Your Dental Practice - Even Double It Right Now... READ»
Third in our series of real-life case histories, this post outlines the steps a general dentistry practice took to reverse a declining revenue trend and achieve a 20% increase in revenue...READ»
We received a great response to the case history in our last post, so here's another case history that will show how you can turn your practice around even in a recession. Key tactics include...READ»
Many people ask us what constitutes effective marketing, and how they can accomplish their goals. Here's a case study from a Practice Builders client who recently shared his success story with us...READ»
Wondering how you should market your practice on the Internet? According to the October 2009 Practice Builders survey, a significant shift is occurring in practice marketing, with many practices increasing the amount of marketing they do on the Web...
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The recession may be officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal?READ»
One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” newsletters you simply slap your logo on...READ»
Results from Practice Builders' September 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners are weathering the current economy. Especially interesting is when your colleagues expect the recession to end...READ»
If you are in a location where people – potential new patients – pass by your practice every day, there are several things you can do to capture their attention...READ»
Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example, a client recently asked us for an assessment of his self-created print ad...READ»
The prevailing attitude of the American consumer is, “So what? Who cares? What’s in it for me?” Once you understand this, you can begin to communicate with consumers in a way that appeals to their “what’s in it for me” attitude...READ»
Before you laugh, consider that YouTube is the 4th most visited website on the Internet with millions of visitors every day. Consider that you can give exposure to your practice and services for very little cost as part of a more comprehensive online marketing strategy. Consider that savvy marketers are already discovering value on YouTube...READ»
One of the most frequently asked questions from healthcare practitioners is "How do I determine the right marketing budget for my practice?" The answer depends on...READ»
It's easier to reactivate an existing patient than to get a new one, and you don't want your patients to miss needed treatment. Unfortunately, most healthcare practitioners don’t have an effective reactivation system. Here's some help with bringing lapsed patients back...READ»
Particularly now, with the economic pressures we’re facing, many people are delaying healthcare treatments, even badly needed care. And unfortunately, most healthcare practitioners don’t have an effective reactivation system. Here's one you can customize for your practice...READ»
For the professional beginning to promote his or her practice, mistakes are a way of life. But no one can afford many mistakes in a tough economy, so Practice Builders shares some of the biggest mistakes in practice marketing that you can avoid.READ»
