A U.K.-based program called Decoded promises to teach n00bs to code in a day. Writer Louise Jack (and many ad industry types) signed on to find out if they can walk in with a civilian's basic web knowledge and walk out with an app.
For the launch of his autobiography, hip-hop's premiere entrepreneur turned marketing into interactive art and a scavenger hunt that rewarded his die-hard fans. Here's an exclusive peek inside Jay's bag of tricks.
As part of a scavenger hunt used to market his autobiography, the hip hop mogul hooked up with the creative agency Droga5 and Bing and hid all 320 pages of Decoded in plain sight in 13 cities: on a rooftop in New Orleans, a pool bottom in Miami, cheeseburger wrappers in New York City, and more. Fans who found them unlocked corresponding pages of the book to read and got a chance at two tickets to any Jay-Z concert anywhere, for life. Here's a look at 32 of the pages.
