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decision-making

Why companies need to look beyond the numbers

Three questions executives should ask when examining spreadsheetsREAD»

MARKETING   |  1 comment

Fixing Your Marketing - The Problem of Penguins

Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just about every time.READ»

Make more money – stop selling and let people buy.

We all want to buy things, but nobody really wants to be sold anything.READ»

GROUPTHINK   |  Comment

Nonsense At Work

Why stupid happens at work: Organizations are strange concoctions.  They are staffed with people who agree to strive for collective objectives in exchange for individual rewards.  These people agree on a code of conduct and to ...READ»

Communicating at Work

A major challenge for a manager is effectively and frequently providing feedback to employees. If managers rely on organizational processes such as annual or bi-annual evaluations, they will quickly run into trouble. Employees need ...READ»

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