David Schkade

Why Incentives Are Irresistible, Effective, and Likely to Backfire

BY Dan & Chip Heath | 01-15-2009 | 1:15 PM | LEADERSHIP

Ken O'Brien was an NFL quarterback in the 1980s and 1990s. Early in his career, he threw a lot of interceptions, so one clever team lawyer wrote a clause into O'Brien's contract penalizing him for each one he threw. The incentive ...READ MORE›