David Pogue is the gadget writer for The New York Times. His job is to try new technology, and I've been reading and relying on him for years. But in the last few days, he has been bitten in the a— by that same technology.
Skype has unveiled a happy, neato, fun-fun office in Stockholm for 100 of its happy, neato, fun-fun employees. Designed by Sweden's own PS Arkitektur, the design revamps the inside of an old brewery with soft, poofy furniture and bright, berry-colored walls and lighting inspired by clouds — clouds! The office is so damned cheery, we half expect to see people doing trust falls and skipping merrily to the water cooler. Remember this image. Remember it well. It's Eden before The Fall.
As you slept last night, and Roger Federer drowned his sorrows in the Chalkdust pub in Wimbledon, innovation was putting on the pancake makeup and stepping out of its FEMA trailer for a YouTube appearance.
In just five months, lifestyle guru Martha Stewart attracted over 1 million followers on Twitter (she's
now nearing 2 million). Even more remarkable is how little time she
spends on the service. "I only tweet five minutes a day," Stewart told the
audience at TwtrCon this week, explaining that it's a rule she rigidly follows. "It's too
Cue wild yelps and cheers from the Mac crowd: MacWorld 2010 kicks off today! Excitement! Adventure! Multitouch! And really ... okay, nothing that special. Without the participation of Apple, the company behind the brand for which the convention is named, it's going to be a subdued scenario.
Those slightly amusing Mac vs. PC Apple ads are getting a bit tired now, but when the PR guys dream up the successors, they might need a rethink on the strategy. Because the new "Mac vs. PC" battle might be "Apple vs. Google."
David Pogue's got a fascinating new campaign underway: Under the rallying call of "Take Back the Beep!" he's trying to force cell-phone networks to stop ripping us all off with those annoying 15-second voicemail intro messages.