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David Ogilvy

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Aiming high ye blogger?

Aiming high ye blogger? Keep trying…you may actually end up as a powerful expert blogger in your field.READ»

Do You Obey Design Rules?

A new book upholds—and subverts—51 common catchphrases for design.READ»

OGILVY   |  Comment

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry? In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»