David Meerman Scott

Amanda Palmer and HubSpot: Going Real Time to Succeed

BY David Meerman Scott | 11-02-2010 | 10:46 AM | LEADERSHIP

In this excerpt from his book "Real-Time Marketing and PR," author David Meerman Scott shows how two very different people--singer Amanda Palmer and HubSpot CEO Brian Halligan--use real-time tools like Twitter and agile software development to get the job done.READ MORE›

What The Grateful Dead Can Teach Us About Choosing Memorable Brand Names

BY David Meerman Scott and Brian Halligan | 08-20-2010 | 11:54 AM | LEADERSHIP

In this excerpt from "Marketing Lessons from the Grateful Dead," authors David Meerman Scott and Brian Halligan tell us the process in which the Grateful Dead picked a band name, and what companies considering their own brands can learn from them.READ MORE›