In nearly every business sector, you hear people talking about the dreaded “race to the bottom.” It’s the price-pressured, loyalty-free, profit-reducing phenomenon that is disrupting entire industries and wreaking havoc on ...READ»
Yogi Berra’s malapropism points to a great truth about organizational success, including a company’s marketing: it’s worth taking the time to plan. Getting an early start on the next great marketing idea isn’t much good if ...READ»
The current BMW advertising campaign takes an interesting departure from its traditional “ultimate driving machine” message. It is now selling “joy.” Or as one television commercial puts it, what’s important is “not just ...READ»
We’re feeling grateful to have recently landed three new clients who are arguably the thought leaders in their respective fields: an electronic medical records (EMR) innovator; a modular casework manufacturer; and an IT ...READ»
Editors around the country have had the perplexing problem of choosing which page of their newspapers to run the Tiger Woods story. Sports? Business? Main news? Lifestyle? The gossip column? All of the above?
Tiger—and the sad ...READ»
According to a recent poll cited in Newsweek, the number of Americans who believe that global warming is caused by human activity is 36%. That’s down from 47% just a year ago.
Only 57% of Americans believe the world is warming at ...READ»
Whew! The recession is over. Well, that’s a reliefOr so said the Commerce Department. The 3.5% GDP growth in Q3 proves it. Right?The announcement has been greeted with understandable and almost universal skepticism. ...READ»
One of the biggest impacts of social media is the way that traditional forms of advertising have had to adapt to it.As companies begin to embrace social media marketing, that means that a portion of their attention, time and marketing ...READ»
Looking at politics through the lens of communication theory reveals a lot of good lessons. For example, despite a recent uptick, the falling approval ratings of President Obama (http://tinyurl.com/nlgfn) coincide with the increasing ...READ»
Chances are, you—or certainly your kids—have a Facebook profile. Perhaps you’re one of millions of Twitter users, following or being followed by others on this fast-growing micro-blogging site. Once the provenance of college ...READ»
The healthcare debate has heated up not just in Washington, but as an issue gaining significant traction with the American public.
No doubt this is due to the deeply personal, high-stakes nature of one’s own health. It is ...READ»
One of the cardinal rules of branding is to stake out some unique territory, defend it at all costs, and then leave the remaining ground to others.That's because brands have to stand for one clear virtue in the minds of busy ...READ»
That is the question.
With a million and one answers.
Twitter, the 140-character micro-blogging site, has generated the largest social media tsunami of the past year.
Pundit opinion runs the gamut from the ...READ»
When branding as a marketing discipline received its first big wave on analytical attention and discussion in the early 1990s, it became the hot topic of marketing professionals. Not long after it seemed a bit trendy to talk about ...READ»
It's March, that time of year when tens of millions of Americans fill out their NCAA Men's Basketball Tournament brackets. They compete against office mates and total strangers on the Internet to pick the eventual champion or earn the ...READ»
Time's lethal effect on closing a business deal is conventional wisdom. It's truer in some industries than others. But in nearly all cases, the longer it takes to close a deal, the more that gets negotiated away.Time gives the buyer ...READ»
This week's Super Bowl--as the exception to the rule--is a reminder of the decline and fall of mass media. The Super Bowl is one of the remaining few mass media events that earns the right to be viewed by its audience all at one time. ...READ»
No, this isn’t a call for revolution.
Disambiguation is the process by which paid search on the Internet tries to get smarter by understanding semantics, context and the intentions of the person doing the searching.
For example, ...READ»
One hundred and twenty seven years ago this week, Irish playwright Oscar Wilde, upon emigrating to the U.S., docked in New York City, whereupon he was asked by a customs agent if he had anything to declare. "Nothing but my genius," ...READ»
