The social diary app cofounded by former Facebooker Dave Morin took three years to reach 6 million users. Now, Morin says Path is adding a million users a week, less than two months after the debut of a new version of the app that includes private messaging and premium packs of virtual stickers.
The newest version of the social networking app features custom-designed virtual stickers for $1.99 a pack. Cofounder Dave Morin explains why he thinks they'll have, um, sticking power.
The intimate social networking app got slammed with FTC allegations that it collected personal data without users' permission, including from children without parental consent.
"One thing we've heard a lot from our users is that they'd really like to relive their old moments," says Nate Johnson, Path's VP of marketing. "That need for nostalgia--it's an innate human trait."
Path steps away from the "photo-sharing" category and firmly joins the emerging rank of apps--from Facebook to Erly--that are devising ways to create digital scrapbooks of our lives.
Flavors.me, which boasts 750,000 users and has raised roughly $5 million from angel investors including David Tisch and Dave Morin, launches a new version of the service today aimed at tackling our social media A.D.D.
