Forget building a brand. Knowing the social role of your app is what gets traction—and few apps are as misunderstood as Tinder, the dating app that's stormed the college set. Founder Sean Rad says Tinder acts as an intermediary that protects the feelings of both dating parties. "We now live in an environment in our digital world where you can shield yourself against rejection," he says.
Forget Facebook's status updates, and Twitter's social sharing in iOS: An Apple patent application hints at a future where a character-measuring iPhone app can tell you if you're near your pals—or even a potential soulmate.
The winter holidays will be here soon. And according to David McCandless, author of The Visual Miscellaneum, that means you'd better brace yourself for Facebook's annual breakup season.
McCandless's infographic takes data from Facebook and plots out when users tend to dump their significant others most. It happens two times a year: a couple weeks before the winter holidays, and right around spring break.
The iPhone has been a dating tool for a while, but Loopt's putting their technology to more... immediate uses with a new app called Loopt Mix. Warning: Finding love the Loopt way may involves waking at 7 a.m. in a strange bed, pulling on last night's clothes and taking the proverbial walk of shame.