Effectiveness and efficiency are the two sides of advertising. Always have been, always will be. We’ve measured efficiency up the wazoo of late, but we are less skilled at measuring effectiveness.
The fine was imposed on the search engine after its Street View cars collected Wi-Fi data between 2008 and 2010. "This is one of the biggest data-protection rules violations known," said the regulator, Johannes Caspar. "Internal control mechanisms must have severely failed."
We live in an age when retailers can--and do--track every purchase we make. And the power of big data is quickly making old-school spamming tactics look pretty embarrassing.
The first round of funding may come quick and easy. The next round? That's a different story. Here's how Speek CTO Danny Boice prepared for the inevitable.
It's not just a tool for innovation anymore. Today's top leaders--more miners than oracles--need to learn from clients and customers efficiently and effectively.
