Chip and I devoted a Fast Company column to making presentations stick--we discuss similar themes as the video but in more detail. You can also check out a longer 4-page document we wrote called "Making Presentations that Stick"--just ...READ»
George Loewenstein is the behavioral economist who formulated the "gap theory" of curiosity--here's his original paper on the topic. In Made to Stick, we talk about the gap theory in our chapter on Unexpectedness. (For teachers, we ...READ»
The story of how Jared was discovered--and why Subway initially rejected the campaign--is told in the Story chapter of our book Made to Stick. (Here's an excerpt of the Jared tale.) For more on the power of stories and storytelling, ...READ»
Chip and I love Snopes.com, the urban-legend clearinghouse. See its write-up of the false Snapple/KKK legend. In Made to Stick, we have a long section about testable credentials in the Credible chapter of the book. (Here's an excerpt ...READ»
Here's my brother Chip's research paper on the bias we have about other people's motivations. And In the Emotional chapter of Made to Stick, we discuss in detail what makes people care about an idea. And for a refresher on Maslow's ...READ»
Chip and I wrote a Fast Company column, "The Gripping Statistic," about making numbers stick. There's also a long section on sticky data in the Credible chapter of Made to Stick. Here's a link to the Charles Fishman piece on bottled ...READ»
Download this document Chip and I developed: "5 Tips for a Sticky Strategic Vision." Here's a funny and illuminating review of a book on Mission Statements. My opinion is that most organizations would benefit more from setting a ...READ»
Start here, with the column my brother and I wrote about making your strategy simple enough to be actionable. For more depth, see the Simple chapter of Made to Stick--it includes the full story of the Dunn Daily Record ("names, names, ...READ»
For more on the "anchor & twist" concept, see our Fast Company column on the topic. If you're interested in learning more about how the automobile was introduced to a skeptical American public, read this book, Market Rebels. Also ...READ»
If you're curious, check out Voodoo Doughnut and Zipcar--both businesses have managed to stand out brilliantly in crowded, mature marketplaces. My favorite book on the topic of standing out is Seth Godin's Purple Cow--it's a ...READ»
