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Dan Heath & Chip Heath

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Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing?

Why market your company with stick-on emotion when you can tap the real thing?READ»

Why It May Be Wiser To Hire People Without Meeting Them

When the economy finally turns around, you'll start hiring people again. You'll sift through dozens of impressive-sounding résumés -- who knew there were so many VPs in the world? -- and bring in the standouts for the ...READ»