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Dan Heath & Chip Heath

Downy Detergent Consumer product

Why Market Your Company With Stick-on Emotion When You Can Tap the Real Thing?

Why market your company with stick-on emotion when you can tap the real thing?READ»

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Why It May Be Wiser To Hire People Without Meeting Them

When the economy finally turns around, you'll start hiring people again. You'll sift through dozens of impressive-sounding résumés -- who knew there were so many VPs in the world? -- and bring in the standouts for the ...READ»

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