We continue our examination of the business book "Made to Stick" with an interview of author Dan Heath. Heath looks at sticky ideas on social networks, and what makes a great business book.READ»
What can a Kleiner Perkins VC pitch, and Hamburger Helper from General Mills, tell you about how to make your ideas tangible and real? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "Made to Stick" (2007) by Fast Company columnists Dan and Chip Heath. READ»
While you choose your holiday gifts, and also plan for some personal reading time, you might be interested in book recommendations from CSR and nonprofit leaders.READ»
Sometimes what looks like a problem with a person is really a problem with the situation. Let me tell you the story of a woman named Amanda who worked for Nike in Vietnam. She traveled a lot, and when she got ...READ»
You hear something a lot about change: People won’t change because they’re too lazy. Well, I’m here to stick up for the lazy people. In fact, I want to argue that what looks like laziness is actually exhaustion. The proof comes from a psychology study that is absolutely fascinating.READ»
When we want people to change, we try to teach them something. We think if my Dad just understood the health complications obesity causes, he’d eat healthier. Or if my teenager just understood the danger of ...READ»
What do you dread at work? Maybe it’s filling out expense reports. Making a cold call to a new lead. Giving a performance review to your employee Chester, who’s prone to tearing up at the first hint of ...READ»
Let’s say your kid comes home one day and shows you this report card. Anything jump out at you? Well, if you’re like most parents, all you really see is this. And you’d hire a tutor, and your kid would ...READ»
I got a broadcast email one day from TripAdvisor. I was just about to delete it when I noticed the subject line: The Dirtiest Hotels of 2009. That gave me pause. I read some of the quotes from people who’d ...READ»
I want to tell you about a statistic that changed my life and afterwards give you some thoughts about making your own data more life-changing. The stat was authored by my colleague Charles Fishman at Fast ...READ»
How do you get people to believe your ideas? Well, there’s something we can learn from really sleazy ideas that catch on. For years, Snapple struggled to fight rumors that it supported the KKK. The idea was ...READ»
About 10 years ago, my brother Chip ran a study on what motivates people, and I want to run it on you now. So imagine that a company offers employees a $1,000 bonus if they meet certain performance targets. ...READ»
What's more interesting, that Subway offers seven sandwiches that are under six grams of fat or that those sandwiches helped a guy with a 60-inch waist get off the fast track to heart attack station? Answer: The story of Jared, of ...READ»
How do you talk about your business's strategy so that your employees
get it? Well, you've probably heard the phrase "Keep it simple, stupid."
And often the subtext of that is: "Keep it simple, because your people
are stupid." ...READ»
I want to show you why most mission statements are so terrible.
Let's say you founded a pizza parlor. And your first idea for a mission
statement is something like this: "Our mission is to serve the tastiest
damn pizza in Wake ...READ»
You probably compete in a crowded marketplace. You might have to compete with bigger companies who have more established brands. So how do you stand out? Let's take some inspiration from a shop called Voodoo Doughnut in Portland. READ»
So you've got a great innovation on your hands--a new product or service
that is going to change everything. Well, soon you'll face your first
battle: How to explain the thing. If it's new, it's going to ...READ»
