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Dan Formosa

Forget "Shrink It and Pink It": the Femme Den Unleashed

Boobs. The Femme Den talks about them easily and often -- and about the challenges they present to designers. Backpack makers don't seem to have a clue what to do about boobs. Ditto designers of unisex hospital scrubs, famous for their gaping V-necks. "One surgeon told me there wasn't a woman at the hospital whose boobs he hadn't seen," says Femme Den member Whitney Hopkins.READ»

Smart Design's Dan Formosa on the Power of People, Simplicity and Gossip

He was on the design team that developed the first IBM computer. He worked on design for the OXO Good Grips kitchen tools and Ford's SmartGauge we wrote about here last week, but Smart Design founder Dan Formosa has actually ...READ»

Ford's SmartGauge Improves Fuel Efficiency Through Better Instrument Design

In December, Ford announced its new Fusion hybrid, which was rated an impressive 41 mpg city and 36 mpg highway. But then something interesting happened. In one of the earliest reviews, Pulitzer Prize-winning auto ...READ»