For most of us, the holidays usually mean some time away from work, a chance to hang out with friends and family, and an excuse to kick up our feet and relax a little. That is, unless, you happen to be in the cyber-attack business, where the holidays could be the perfect time for you to strike unsuspecting e-commerce sites and deal-happy consumers.
Comcast's just published its survey of consumer spending for the Cyber Monday that's just passed: It was the single biggest day ever for shopping online, the first to surpass a billion dollars in U.S. spending. It proves shopping has changed forever.
It's Cyber Monday--Yay! What's that you say? "Nothing but a marketing myth designed to boost pre-Holiday sales?" And Black Friday is, what, a day when we're genetically predisposed to camping out in a 33-degree wintery mix for a midnight sale on Nerf cannons at Toys 'R' Us? It's all marketing. And while Cyber Monday may never be the new Black Friday, 2009's sales figures make it look a little more real.