customization | Fast Company

Configurator 2.0 Turns Customers Into Committed, Raving Fans

BY David GardnerWed Nov 9, 2011

Configurators--those clunky, awkwardly named things you use to build custom products online (be it computers, shoes, or luxury cars), typically suck. Using these best-practice guidelines, you can build a targeted tool that will win your company not only a bunch of grateful and relieved customers, but some hard-core fans. READ»

LEADERSHIP | Comment

Creating Custom-Made Success

BY Martin LindstromWed Sep 7, 2011

From Legos to Japanese noodles, companies are letting users control their brand--and grow it.READ»

CUSTOMIZATION | Comment

Cisco's visionary SVP shares about how Web 2.0 is affecting business

BY Robert ScobleTue Mar 2, 2010

Nick Earle, SVP at Cisco, talks to me about what he's seeing happen inside the enterprise thanks to Web 2.0. Customization. Social networking. Changes to data centers and cloud computing. All that and more came up in ...READ»

HEALTHY | Comment

[me] & goji: Customize Your Cereal

BY Saabira ChaudhuriMon Dec 8, 2008

A canister arrived for me early this morning. Too large to contain Pringles or tennis balls, it could have been home to a bottle of whiskey. I opened the lid, peeled back the top, peered inside and found... cereal. Customized, hand ...READ»

TECHNOLOGY | Comment

You're not cool - I am. What is cool & finding the cool factor.

BY Doyle BuehlerThu Jul 24, 2008

I'm a firm believer in the fact that every single one of us thinks that we are in fact "cool". I think, err, know, that I am cool because of the clothes that I wear, my long hair is cool, what I do is cool, how I do things, ...READ»