Is pay-what-you-want pricing a marketing gimmick or a smart strategy with long-term potential? A look at five businesses aren't afraid to have customers name their own price, and hear why it works for them.
Sure, all the leadership books you read tell you that “persistence” is the common trait of anyone who has had a significant impact on the world. But how do you know if you should persist at what you're already doing--or whether a different path would be better?
The U.S. medical discovery-to-patient process moves at a glacial pace and is in desperate need of an overhaul; lessons learned in Silicon Valley can be applied to eliminate bottlenecks. How One Mind for Research and FasterCures are collaborating with industry, universities, and government to tackle the issue.
Serial innovators don't look for opportunities. They look for concrete problems that cause potential customers significant pain--problems with solutions for which customers would be willing to pay. Here are the 3 criteria for knowing you have an interesting problem to solve.
The startup Womply recently brought us Groupon-like "effortless offers." Today it launches Loyalty Cloud, hoping to slice through the messy customer-loyalty market with the "simplest loyalty program ever for local merchants."