customers first 2006 | Fast Company

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Customers First: Welcome Guest Blogger Jim Gilmore

BY David LidskyMon Sep 25, 2006 at 6:53 AM

I'm extremely pleased to welcome the dean of customer experience, Jim Gilmore, to this forum this week. Gilmore and his business partner Joe Pine co-wrote The Experience Economy in 1999 (!) and its ideas continue to ripple through ...READ»

CUSTOMERS FIRST 2006 | 6 comments

Hollywood vs. Bentonville?

Fri Sep 22, 2006 at 9:35 PM

Report just in: A dark tide appears to be looming over digital movie downloads, as word came today that retailer colossus Wal-Mart has issued warnings of retaliation to some of Hollywood's key players, should they elect to sell ...READ»

CUSTOMERS FIRST 2006 | 2 comments

Marx and Today's Retail World

Fri Sep 22, 2006 at 1:14 PM

“The worker becomes all the poorer the more wealth he produces, the more his production increases in power and range. The worker becomes an ever cheaper commodity the more commodities he creates…Labour produces not only ...READ»

CUSTOMERS FIRST 2006 | 3 comments

What's up with LonelyGirl15?

Wed Sep 20, 2006 at 12:24 PM

The LonelyGirl15 character on YouTube was a well-orchestrated, scripted and acted hoax for an as yet unnamed film promotion, according to AdAge. Apparently working with best-in-class producers, writers, director and actress, the crew ...READ»

CUSTOMERS FIRST 2006 | 3 comments

Title 9 Sports

Wed Sep 20, 2006 at 11:23 AM

When I signed on to write here this week, I was asked to take a look at Fast Company's "Customers First" package and when I did I was delighted to see the company of an old friend of mine's was listed: Title 9 Sports, run by Missy ...READ»

CUSTOMERS FIRST 2006 | 5 comments

Post-Modern Marketing

Tue Sep 19, 2006 at 2:52 PM

There's a quote I just love comes from an academic at the University of Ulster (Stephen Brown): "Marketers know about consumers, consumers know about marketers, marketers know consumers know about marketers, and consumers know ...READ»

CUSTOMERS FIRST 2006 | 2 comments

Looking for Love on Aisle Two

Tue Sep 19, 2006 at 11:30 AM

When I wrote my book, my basic thesis was 1) that brands have transformational properties (the ability to take us from asleep to awake, from adolscent to adult, from stressed to mello (and back again, of course); 2) that the place ...READ»

CUSTOMERS FIRST 2006 | 19 comments

Has the Pope Trashed His Brand?

Mon Sep 18, 2006 at 4:13 PM

During the Watergate era, the press learned of a technique called "the non-denial denial" through which the administration could play a shell game with the truth. Though this technique they could seem to deny something -- without ...READ»

CUSTOMERS FIRST 2006 | 7 comments

Customers First: Welcome Guest Blogger Kate Newlin

BY David LidskyMon Sep 18, 2006 at 12:35 PM

When we talk about customer experience, most experts come at the topic from a similar angle. What I like about Kate Newlin is that even though she works closely with corporate clients as the principal of Kate Newlin Consulting, she ...READ»

CUSTOMERS FIRST 2006 | 1 comment

Why Pay Less?

Mon Sep 18, 2006 at 10:54 AM

Fast Company today kicks off a column called "Spare No Expense" and I'm already intrigued. The column speaks to the "budget crunching" issues faced by the Beatles, among others, as well as the audacious pricing model of Intelligencia ...READ»

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