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Customer Strategy

Return To Sender: A Letter To Netflix's Reed Hastings

Reed Hasting's letter to customers hit all the wrong notes--but there are takeaways within for other executives looking to lead and communicate effectively. READ»

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Has Starbuck's Entered the Car Detailing Business?

What does it mean to possess "Human Being-Ness?"READ»

I Don't Care About You

What's happened to Customer Service Lately? The message: I don't care about you" resonates in business and in life. Read about it here!READ»

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Life Lessons My Children Taught Me On The Golf Course

While playing a round of golf with my kids... I learned some important lessons about life.READ»

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You Have Got To Be Kidding Me! Right? by Ted Eleftheriou

Powerful branding? Or waste of advertising dollars? Are you getting the right message across to your customers?READ»

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Ability to Change by Ted Eleftheriou

STORY ONE: SEBASTIANOur fifth family member is a guinea pig named Sebastian. When we adopted him our kids hoped he would play tag, catch balls tossed to him, or find him among stuffed animals during a game of hide-and-seek. When the ...READ»

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Average - by Ted Eleftheriou

Why average doesn't work!READ»

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When All Else Fails... Try the Opposite!

I think the title says it all. When what you're trying isn't working, perhaps it's time to try the opposite of what you've been doing. Make sure to check out the video link at the end of the article for a hilarious Seinfield clip that supports my point.READ»

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And Now for Something Complete Different...

Sometimes the only option is to scrap everything you've been doing and start all over.READ»

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What Does Your Personal Brand Look Like?

Importance of protecting your personal brand. Quick read with a link to Seth Godin's blog.READ»

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Thank You for the Thank-You Note

Here’s the point: SEND THANK-YOU NOTES! By the truck loads! For everything! To the golf pro that helped you get your swing back in time for the weekend. To your accountant that found LEGAL ways to get you more on your tax return. To the mechanic that fixed your car in time to save the family vacation. To the person that just interviewed you!READ»

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Is Your Resume Written in Code?

Identifies the importance of a writing a clear and concise resume.READ»

A Resume By Any Other Name...

What a resume is and isn'tREAD»

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Business As Usual?

"To survive in this age, individuals and organizations must examine what they're doing to earn a living and ask themselves three questions:" From Daniel H. Pink, author A Whole New MindREAD»