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Kenan Samms

How Intuit Keeps the Pulse on Tax Advice to Help Customers

TaxAlmanac is a free resource for tax professionals, a wiki created by Intuit to help them stay current. In return the company gets free tips and advice from a roster of tax specialists that help improve its products for customers. ...READ»

Kenan Samms

Adobe Creates a New Kind of Customer Conversation on Delicious and Reaps Rewards

Smart companies have learned that often the best users of their products know as much or much more than their employees. Adobe is one such company. They are the creators of design and desktop publishing tools for communications and ...READ»

Kenan Samms
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Summertime and the Networking Is Easy

Networking is not about how many bunches of business cards you can hand out in the least amount of time. I was at an event last week and someone I didn’t know raced up to the booth, interrupted my conversation (body language ...READ»

Nonsense At Work

Don’t fire the relationship: Did you know that customers have relationships with people, not with organizations?  Well, that’s something many businesses have forgotten in their rush to fire employees. Managers glibly talk ...READ»

Hotel chains have a lot to learn from the web

Hotels need to learn from web concepts like web analytics, user behavior pattern analysis and creating unique visitor experiences. READ»

Best Buy

How Best Buy Socializes for Business

In an interview with Francois Gossieaux of BeeLine Labs, Barry Judge says "to the extent that we can basically be human with what we know, and share it as freely as we possibly can, I think we'll go a long way towards gaining a higher ...READ»

Nonsense At Work

Want my business?  Call me Mister While you're out there fighting for my business, it might help to remember one of my pet hates.  Complete strangers who call me James instead of Mr McIntosh. This shallow familiarity that ...READ»

Kenan Samms

How to Build an Engaging Video Library for your Customers

This is not the kind of library that just sits on the shelf. It’s a very active and dynamic way of offering information, tutorials, FAQs answering most asked questions, and special announcements for your customers. Why does video ...READ»

Customer engagement tactics

Customers have always assumed a pivotal role in the overall scheme of things and the upcoming year is certainly no exception. Given the current state of the global economy, the manner in which we engage our customers positively will determineREAD»

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