To be honest, I’ve been feeling guilty lately, a bit like a cheat, enjoying my Daily Show and Rookie Blue but skipping those commercials that well-intentioned advertising creatives slaved away designing. I worry how Jon Stewart will get paid if I don’t sit through his advertisements. Yet I still hit Fast Forward as I hunt for the next laugh.
Economic downturns can wreak havoc on businesses. As a business owner or manager, it's important to make an honest, accurate assessment of your situation and take the necessary steps to remain healthy. Customer retention and business development are central to successful managing through a downturn.