The Polaroid-loving Impossible Project messed up badly right out of the gate. How did they handle it? They went to their customers with an honest explanation: "We're still figuring this out." Here's what developed.
If you're developing your customer base, worry less about acquiring and more about maintaining. K.C. Blonski, director of travel, leisure, and retail markets of AchieveGlobal, believes a customer's loyalty is ensured or lost in a few defining moments.
If you want to attract a younger demographic, you need to revise your thinking from the ground up. Jennifer Christie, chief diversity officer at American Express, shares what she's learned about catering to a different set of values.