The Polaroid-loving Impossible Project messed up badly right out of the gate. How did they handle it? They went to their customers with an honest explanation: "We're still figuring this out." Here's what developed.
How to turn the most vociferous of complainers into raving fans and brand advocates who are even more convinced in their positive views than other, more satisfied customers.
If you can’t honestly answer these five questions about being trustworthy to your customers, then you still have a lot of work to do before your business is ready for the Age of Transparency:
In a downturn, your company doesn't have to outrun the economy. You just need to outrun your competitors. That's why earning their trust is even more important in tough economic times; here are four solid steps to get started.
