If your wallet is stuffed full of never-used rewards cards, then you understand the failure of some loyalty programs. Which is why in Europe, a lot of big brands choose to partner up.

The digital loyalty company is bringing the tried-and-true draw of free (!) samples to local business customers.

To inspire brand loyalty, you need to go beyond traditional business tenets and start a movement your customers can't wait to be a part of.

Some pieces of wisdom hold true for any business. Three tips for long-lasting loyalty.

The new feature let businesses push specials to you when you're nearby without making you feel like you're getting spammed.

This is a big deal, as the firm's philosophy is to focus on only the 10 or 15 companies it thinks are going to matter in the long run. (See: Facebook, Airbnb, and Groupon, among others.)

The massive online shopping business still makes users feel like they're let in on fashion's best kept secret. Here's how.

A second product from Lego's crowdsourced Cuusoo project--the Japanese asteroid reconnaissance spacecraft Hayabusa--is scheduled for release on March 2. The venerable toy company may never be the same.

With Valentine's Day on the horizon, don't you think it's time you learn to get the love you want from your customers?

I, for example, tend to be brand loyal.  For some unknown reason to me, I believe that if I purchase products of the same brand the products will be compatible with one another. Read More »