What was a tech company doing at a government conference? Well, by a series of friendships, karma and coincidence that characterize the Bay Area, UserVoice donated its application to the City of Santa Cruz, which was looking for a way to get public input to make budget cuts.
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If you’re in a customer-focused business (and really, who isn’t?), you’re always looking for feedback. How was their experience when they entered your store? Were they able to easily navigate your website? Wal Mart (who knew they had a blog?) even asks whether the cashier greeted you before you swipe your credit card at the register.