"It's like you guys threw a party and a fight broke out." To Victory Combat Sports, that's the sound of a happy customer. How do they know? Because they've walked in their customers' shoes (and sat in their seats).
While some companies do make revolutionary products, your best bet is to create amazing customer experiences, says Nick Friedman, president of College Hunks Hauling Junk. You do that by focusing not on your customers, but your employees.