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  • leadership

    Are All Your Customers Just Like You? 7 Steps To Diversify Your Customer Base

    If your customers are all exactly like you, it's time to branch out. Learn how to attract different groups of people with these 7 steps.

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    By: Kelly McDonald

  • leadership

    How FedEx Revamped Its Brand By Fixing Its "Leaning Tower Of Packages"

    Your customers take it personally every time they see or touch your products, services, or support. Take it from FedEx.

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    By: Harley Manning and Kerry Bodine

  • leadership

    Why Customer Experience Is The Only Thing That Matters

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.

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    The College Hunks Hauling Junk Way Of Building Muscular Culture

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  • leadership

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    By: Jeff Cram

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  • leadership

    Hey Google Support Forums--Don't Be Evil

    Have you ever tried to reach a human being at Google to fix a problem? It's impossible. Here's a real scenario that we hope provides Google with the opportunity to improve their processes.

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    By: David Gardner

  • leadership

    Imagine A World Where The Cable Guy Shows Up On Time

    A growing group of customer experience professionals are working hard to make some of life's most frustrating experiences not just tolerable, but delightful. While customer experience isn’t a new concept, organizations are just starting to formalize the people, processes, and technology to make it all happen.

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    By: Jeff Cram

  • leadership

    Relying On Customer Trust To Help You Weather A Tough Economy

    In a downturn, your company doesn't have to outrun the economy. You just need to outrun your competitors. That's why earning their trust is even more important in tough economic times; here are four solid steps to get started.

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    By: Don Peppers

  • leadership

    Amid A Crush Of Data, What Managers Can Learn From Doctors About Making Decisions

    Massive amounts of data now being generated require a new, more scientific approach to managing businesses. How to take a page from evidence-based medicine and make data work in your favor.

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  • leadership

    7 Timeless Ways To Improve Customer Satisfaction

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