• EVERYONE's feeling the recessionary pinch, but online businesses – particularly those selling ephemeral and risk-based products like say, travel insurance, have a distinct advantage.

    No glassy storefront, no packaged inventory piled high somewhere in the boonies, no expensive print or TV advertising. Just a website that tells you to click around 'til your eyeballs dry up, and then "add to cart."

    There's often a number you can call, but they'd rather you didn't, because that involves getting a human talking – talk isn't cheap anymore.

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