Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.
If CEO Andrew Mason's candid response--"We hate that we offended people, and we're sorry that we did it"--wasn't evidence enough that these ads were poorly executed, a new report from Nielsen leaves nothing to the imagination.
Groupon CEO Andrew Mason took to the web again Thursday to announce that the group-discount company will be pulling its controversial Super Bowl ads from the airwaves. Mason said the ads will be replaced by "something less polarizing."
Groupon sure did make a splash at the big game, but from all the post-Super Bowl buzz, it's clear the agency behind the ad, Crispin Porter + Bogusky, stumbled in creating the right impression for the brand.