Jeff Dunn believes he can double the $1 billion baby-carrot business — and promote healthy eating — by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.
If CEO Andrew Mason's candid response—"We hate that we offended people, and we're sorry that we did it"—wasn't evidence enough that these ads were poorly executed, a new report from Nielsen leaves nothing to the imagination.
Groupon CEO Andrew Mason took to the web again Thursday to announce that the group-discount company will be pulling its controversial Super Bowl ads from the airwaves. Mason said the ads will be replaced by "something less polarizing."
Groupon sure did make a splash at the big game, but from all the post-Super Bowl buzz, it's clear the agency behind the ad, Crispin Porter + Bogusky, stumbled in creating the right impression for the brand.