Urban delivery hero Seamless did yeoman's work post-Sandy keeping customers connected to restaurants still able to deliver. CEO Jonathan Zabusky tells us how great contingency plans—boring as they sound—can stave off customer-service disasters, and even inspire delight.
Crisis management is an important skill to have—but by the time you need it, it’s too late to learn. There’s plenty for us to absorb from Rush Limbaugh's recent travails, so take these lessons to heart.
Whether it's a full-blown page takeover by an environmental organization or multiple posts by a disgruntled customer, no brand is immune from people freely speaking their mind and bringing that dialogue to brands' Facebook pages.
Rewarding and penalizing based on merit, or rather based on true production, will determine whether you win the war in business, against the suppressions of life or whether it is against naysayers who would rather hate than participate. In other words, rewarding those that deserve it and penalizing those that do not, you will actually form your public relations image to your employees and subsequently to your community.
Think of the media as your client. They are individuals that are like anyone else. You are dealing with an individual who is then communicating to the masses. Ah ha – that is what you think! There is no such thing as the masses. You didn’t know that?
You can take some very dire situations and turn them into a positive light for a corporation… you just need to know how to harness the powerful technology of public relations to communicate what you are really all about.