Intel's Long-Term Plan: Spend Money to Make Money

When it comes to economic crisis, grizzled veterans like Intel have stared into the abyss before and lived to tell the tale. We look at how several giants are approaching today's meltdown with distinctive strategies for not only surviving but also thriving.READ»

To Tweet or Not to Tweet?

That is the question. With a million and one answers. Twitter, the 140-character micro-blogging site, has generated the largest social media tsunami of the past year. Pundit opinion runs the gamut from the ...READ»

Save Your Clients Money – What Could Be More Ethonomic?

I believe that success requires constant evolution and like all successful innovators, Global Medical Imaging (GMI) is ready to change again. Two years after successfully shifting its business model from only offering medical ...READ»

Blow The Competition Out Of The Water

If everyone else is selling apples, you should be selling apple pie. If everyone else is selling apple pie, you should be selling apples. By aggregating or disaggregating things, you can step away from direct comparison with your ...READ»

Incenting innovation

What gets rewarded gets doneREAD»

It’s Almost Summer - Time To Shed Your Skin

In 2005 Ryan Dienst and his team were coming to a painful realization. The medical imaging device company they founded three years ago was in the wrong business. Global Medical Imaging (GMI) had built up a healthy revenue stream ...READ»

Creative Collisions: How to Spark a New Idea

A few years back, I was invited by a design professor to be a guest critic for a student presentation. It's fairly common for design educators to bring in professionals from the outside. It allows for different points of view and ...READ»

• Form Follows Function, Right? Not So Fast.

Water Your Employees And Watch Them Grow

My 3-year-old son kept running up to a big boulder in our back yard. He wanted me to chase him; he wanted to play. Two minutes earlier we had a completely different plan in mind – two minutes earlier he was immensely excited about ...READ»

Secrets of the Web's Most Popular Video EVER

What Soulja Boy Can Teach MarketersREAD»

Give Them a Story to Tell!

I recently attended a lecture on marketing and I heard a statistic that as shocking as it was didn’t really surprise me. You see according to a recent study at Durham University, 68% of customers move to a different supplier/provider purely because of the way their first provider treated them. That’s over two thirds of YOUR customers moving to a competitor, not because of your product, but because of the way it was “packaged”. Gone because of something that is totally within your control. How on earth do organisations get it so wrong?READ»