The healthcare debate has heated up not just in Washington, but as an issue gaining significant traction with the American public.
No doubt this is due to the deeply personal, high-stakes nature of one’s own health. It is ...READ»
An ancient Chinese saying advises that you “borrow a road”
to reach your objective. If someone else has access to your customer, then
borrow his road to share this access.
An interesting permutation of this pattern is ...READ»
Last week I introduced an interesting hotel investment firm, Thayer Lodging. The owners, Lee Pillsbury and Fred Malek, were not new to the hotel game. They were part of a team that had driven jaw-dropping growth for Marriott Hotels. ...READ»
Every Friday vendors came around to play “lucky lotto.” These
vendors supplied food, chinaware, and table clothes to Lee Pillsbury
and Fred
Malek, the owners of Thayer Lodging, a
privately held hotel investment company that ...READ»
One of the cardinal rules of branding is to stake out some unique territory, defend it at all costs, and then leave the remaining ground to others.That's because brands have to stand for one clear virtue in the minds of busy ...READ»
Enjoyed Cliff Kuang’s piece (http://www.fastcompany.com/blog/cliff-kuang/design-innovation/print-media-dying-online-revenues-are-tiny-what-if-ads-are-blame) on why ads might be to blame for the crappy state of Internet advertising. ...READ»
In my book The Way of Innovation,
I talk a lot about how consumer habits can become a powerful underpinning of a
company’s grand strategy. For example, when I was a loyal Starbucks customer (someday I’ll share why I no longer ...READ»
A reverb (or reverberation) is typically used to describe sound--or more specifically the instance where a sound continues despite the original source of the sound being removed. If you apply the same idea to social media, a reverb ...READ»
There was a time when age used to matter for marketers. We would buy media based on presumed age ranges of audiences in the hopes that this bit of demographic information would help us reach the right people. In fact, this is one of ...READ»
Many brands like to treat social media like a big party at the cool kids house. Everybody's invited, and having a great time. The conversation is flowing and it's the place that everyone wants to be. Eventually, you realize that your ...READ»
