We like to view the world in black and white, good and bad, friend and foe. But as industry lines blur,
such clear distinctions become even more difficult to see within our
complex reality. This creates an opportunity for those ...READ»
People often ask, ‘‘What is brand equity?’’ There are many ways to answer this. Some say it’s everything associated with the brand that adds to or subtracts from the value it provides to a product or service. Others emphasize the financial value of the brand asset. READ»
The Otis College of Art and Design has released its annual report on the health of L.A's creative industries, where booming growth is predicted in digital media fields.READ»
According to a recent poll cited in Newsweek, the number of Americans who believe that global warming is caused by human activity is 36%. That’s down from 47% just a year ago.
Only 57% of Americans believe the world is warming at ...READ»
To understand how Vistaprint has become the world’s leading provider of printing services to small businesses, you need a brief overview of the printing industry. People
buy printing services because of price, convenience, and ...READ»
These days one doesn’t have to go far to stumble upon experts in just about every possible category. The interesting thing is that for most situations, there really doesn’t seem to be a uniform method to evaluate whether those who ...READ»
I just came back from conducting my program in Panama, and while
I have been through the Panama City airport several times, I had never
stepped outside its walls. This is a fascinating country. We had 150
attend the ...READ»
Robert Keane had one year to plot out his business. He went to INSEAD
business school in France with the idea of an opportunity. Over the
course of his one-year MBA program, during a class on new ventures, he
had a chance to ...READ»
"Live as if you were living already for the second time and as if you
had acted the first time as wrongly as you are about to act now," the
world-renown psychiatrist and author of the classic bestseller, Man's Search for Meaning, ...READ»
Whew! The recession is over. Well, that’s a reliefOr so said the Commerce Department. The 3.5% GDP growth in Q3 proves it. Right?The announcement has been greeted with understandable and almost universal skepticism. ...READ»
A
while back I wrote about how angry America seems to be and how as
business people, we need to make sure our products don’t wind up on the
forefront of consumer rage. The piece got me thinking about another
question – ...READ»
One of the biggest impacts of social media is the way that traditional forms of advertising have had to adapt to it.As companies begin to embrace social media marketing, that means that a portion of their attention, time and marketing ...READ»
Looking at politics through the lens of communication theory reveals a lot of good lessons. For example, despite a recent uptick, the falling approval ratings of President Obama (http://tinyurl.com/nlgfn) coincide with the increasing ...READ»
Last week the Iraqi government launched a new version of its official history. As students return to school from the Ramadan holiday they found new history books waiting for them that include the major changes the nation has ...READ»
We see over and over that companies that
are thriving are pursuing something good. While many traditional
companies try to paint themselves “good,” under a thin veneer they
maintain near exclusive commitment to growing ...READ»
When something works, people
grow fixated on it. They stop looking for alternative options. And this
fixation creates an opportunity for those willing to reconsider the accepted
approach. The company I introduced last week, Rosetta ...READ»
The market has fallen two weeks in a row and the analysts are already running around like Chicken Little. While it is so tempting to get caught up in these daily dramas, it is also short-sighted. Consider, for example, the case of ...READ»
Like any other loss, people progress through difficult times like a recession in stages. The first stage is “Distress” which includes feelings of anger and sadness. I think we are past that. The next stage is “Acceptance” ...READ»
Every night from June to August, we watched as town
hall meetings erupted into screaming matches. On September 9, South Carolina
Republican Rep. Joe Wilson yelled "You lie!” at President Obama during his
speech to a joint session ...READ»
Last week I
flew to Bogota, Colombia for the day. My Latin American partner, AltaGerencia,
had arranged for me to speak at a conference organized by Ecopetrol, Colombia's largest integrated oil company. I’ve
delivered such ...READ»
One of
greatest Union generals in the U.S. Civil war, William Tecumseh Sherman,
described the goal of effective military strategy as maneuvering so that the
opposing general finds himself “on the horns of dilemma.”
That ...READ»
