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cradle to cradle

LEADERSHIP   |  Comment

Rocking the Cradle to Cradle Revolution in Davos

From our conversations at the World Economic Forum (WEF) in Davos this year, it's clear that sustainability has moved right to the heart of business debate. Debates on food, energy, water and of course climate change have dominated. But this is not sustainability of the old corporate social responsibility generation. It is core business, and all about value creation.READ»

METHOD   |  Comment

Method Introduces Industry's Most Sustainable Laundry Detergent

Want to save energy when washing your clothes? Try Tide's Coldwater detergent. But if you want to save massive amounts of detergent, try Method's new 8x concentrated detergent. It might just be the greenest laundry detergent to ever ...READ»

Sustainable, Innovative Leadership = Abundance

 Imagine you’re looking at a gauge. The left half of the gauge has black hash marks with numbers that go from “-10″ to “0″ at the top. The background color on this half is red. The right half of the gauge has numbers ...READ»

The Earthkeepers 2.0 Boot: Timberland's Attempt at Closing the Loop

While many mainstream shoe manufacturers virtually ignore sustainable design, niche companies like Brooks and Timberland have embraced the opportunity to bring sustainability into their brands. Timberland's latest attempt is the ...READ»

AVEDA   |  Comment

Aveda: Certifiably Sustainable From the Cradle to the Grave

Aveda is doing L'Oreal's poop-powered hair products one better with its newfound company-wide Cradle-to-Cradle (C2C) certification. The company also received Gold level C2C certification for its Smooth Infusion shampoo, Smooth ...READ»