It’s the small things that can make a big difference.
Anyone can implement these ideas. And the cool part? They’re free or next to free. See if you can sneak a few of these tricks into your next project. It will help your video story feel more believable and interesting.
Let’s say you’re about to bake a cake. You have a dozen eggs, 1 lb of flour, a carton of milk, etc. The recipe only calls for 2 eggs, 1 cup of milk, 2 cups of flour. What do you do with the remaining ingredients? Throw them away? Um– I hope not!
But that’s exactly what happens when most people finish their video projects. They use what they need from the interview and throw out the rest of the conversation. What a waste! Let’s see if we can turn this situation around into something profitable.
You racked up meeting after meeting. The decision is in. Your team decides they need a video to help launch a new product. Now it’s movie time, right?
Wait a minute– have you thought about who is going to tell your story? Who is going to share your message with the same amount of passion, energy and emotion as you and your teammates? Here’s a hint: your best storytellers are right under your nose: your employees. Before you jump into your video, let’s take a moment and step back to look at the "big picture."
Imagine you are about to interview someone for your company’s video. They enter the room. Your interview guest sits in their chair. You sit in yours. The camera rolls. You fire away at your first question.
Then you begin to notice something unusual.
About two minutes into your conversation, it’s clear the person you’re interviewing is visibly nervous– almost like they’re "frozen."
Quickly– how do you melt the fear your guest is having?
I’ve recently bookmarked so many interesting sites on how companies use video I figured it’s time to open the vault and share a few of my favorite discoveries with you. I hope you’ll find something interesting, useful and thought-provoking here.
How would I describe myself?
What were my dreams as I child?
What am I most proud of?
What are my plans for the future?
How would I like to be remembered?
What is the most important thing in my life?
Do I have any regrets?
When did I first experience death?
On June 1, people all across America will share their answers to these questions when David Lynch’s new "Interview Project" debuts.