“C’mon. How hard is it, really, to ask a few questions to someone when the camera is rolling?”
Asking questions is easy.
Asking the right questions is the hard part
Your audience is begging to hear something ...READ»
"Whoa! Those are some lights!"
9 out of 10 times that’s what the “hero,” or the person being filmed on video, will say when they walk on to the set for an interview.
A feeling of excitement in the air. ...READ»
Seen enough videos by now? How can you avoid it? They’re everywhere.
Not only that, you probably feel like you’ve seen so many videos you could easily produce one for your organization, right?
So imagine this. ...READ»
You might not believe this, but video isn’t everything.
The fact is, until you discover your company’s story first, video doesn’t mean much.
One of the secrets to discovering and eventually “seeing” your ...READ»
A “mismatch” problem?”
What the heck is that?
I had the same question as I watched Malcolm Gladwell’s recent video presentation at the 2008 New Yorker Conference.
What exactly is a “mismatch” ...READ»
“Our company decided to make our own documentary.” Sounds easy enough, but do you know where to start?
“Let’s just roll some tape and see what happens.” Sounds exciting, but how much more will it cost you without using ...READ»
Are you hearing this a lot? “Be real.” “Be authentic.” “Be yourself.” I certainly am. These days, being “real” and “authentic” seems to be on everybody’s mind.
While appearing natural on camera sounds simple, ...READ»
Do you remember the exact moment you knew what you wanted to do for the rest of your life?
I do. It happened while watching a video. It took exactly seven minutes.
• Cut to 1984.
Hot off the heels of two ...READ»
Are your video interviews compelling?
Does your audience feel naturally connected with the people featured in your company’s video?
Are you asking questions that create “one-of-a-kind” responses your viewers will remember ...READ»
The title of this blog, "Promote Yourself. Everywhere" also happens to be the tag line and mantra of my company, Elemental Motion Media. We create multi-platform advertising and promotions for media such as television, the ...READ»
