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Elemental Profiled in Winnipeg Men Magazine

Elemental was profiled in the Spring 2010 issue of Winnipeg Men as part of the magazine's feature on Manitoba's new media industry. We were privileged to be included in such company as Prime ...READ»

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5 Big Ideas: What Honda’s Mini-Documentaries Can Teach Non-Filmmakers

Have you checked out Honda’s “Dream the Impossible” mini-documentary series? The video series features several big ideas in a series of mini-documentaries. And yes, they’re beautifully produced.But here’s the thing.If you ...READ»

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9 Super Simple Ways to Rock Your Company Video

It’s the small things that can make a big difference. Anyone can implement these ideas. And the cool part? They’re free or next to free. See if you can sneak a few of these tricks into your next project. It will help your video ...READ»

How to Create 11 Media Products in 3 Formats from 1 Video Interview

Let’s say you’re about to bake a cake. You have a dozen eggs, 1 lb of flour, a carton of milk, etc. The recipe only calls for 2 eggs, 1 cup of milk, 2 cups of flour. What do you do with the remaining ingredients? Throw them away? ...READ»

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Since When Are Employees Not Storytellers?

You racked up meeting after meeting. The decision is in. Your team decides they need a video to help launch a new product. Now it’s movie time, right?Wait a minute– have you thought about who is going to tell your story? Who is ...READ»

Can You Prevent Frozen On-Camera Interviews? Try The Defrosting Technique

It’s bound to happen. It’s just a matter of time. Imagine you are about to interview someone for your company’s video.They enter the room. Your interview guest sits in their chair. You sit in yours. The camera rolls. You fire ...READ»

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You Can Thank the Web for Finally Giving Videos a Real Home

So I’m on the phone with a fellow producer the other day and out of the blue I say…“Finally, after all these years, videos now have a home on the web…and they’re not homeless anymore.” “What do you mean?” he ...READ»

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What Is Next for Company Videos? 5 Thought-Provoking Links

I’ve recently bookmarked so many interesting sites on how companies use video I figured it’s time to open the vault and share a few of my favorite discoveries with you. I hope you’ll find something interesting, useful and ...READ»

Trust Me: Four Steps to Authenticity and Charisma

One of the questions I get asked the most is “How do you get people to talk so naturally on-camera?” The simple answer is it starts with my intention. That’s why I’m so thrilled to share with others Nick Morgan’s ...READ»

INTERVIEW PROJECT by David Lynch: A New Blueprint for Company Videos?

How would I describe myself? What were my dreams as I child? What am I most proud of? What are my plans for the future? How would I like to be remembered? What is the most important thing in my life? Do I have any ...READ»

3 Stage Evolution of Video Conversations

"The eyes have one language everywhere."   George Herbert / Welsh poet Hooked. Captivated. Hynotized. That’s exactly how I felt the first time I interviewed someone looking directly into the camera.  And I ...READ»

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7 Books to Help You and Your Organization Become Better Storytellers

As I was recently rearranging my “ridiculously-way-over-stuffed-I-need-to-straighten-this-thing-out”bookshelf, I noticed over a dozen books scattered about; books on story,personal storytelling and organizational ...READ»

Are You a Big Thinker?

Do you enjoy challenging ideas? Intrigued by new concepts? Wish you could share these ideas with your friends? In other words, are you a big thinker? If so, I’ve got great news for you. Big Think is here. Big ...READ»

Is This the Future of Video Storytelling for Organizations?

I don’t know how I missed this, but I did. In February of 2007, The Washington Post launched “onBeing.” The concept? We need to get to know each other better and what better way to do that than by capturing ...READ»

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Honda’s Corporate Documentaries: Smashing The Law of First Knowledge

For some reason, we’re born to think that whatever we learn first about something continues to stay true. “According to the first law of knowledge, people continue to believe whatever they learned first, regardless of later ...READ»

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The Resonance Principle: 12 Thought-Provoking Quotes

While I shared the basic concept behind Tony Schwartz’s “Resonance Principle” in a previous post, I think it’s worth sharing and taking a direct look at some of Tony’s most important quotes from his books and interviews that ...READ»

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The Resonance Principle: Are Your Viewers Resonating with Your Videos?

“How do you want your audience to feel after watching your film?" I ask that question to every new client. Intellectually, I never understood why I asked that question. Emotionally, I understood why I asked it. Your viewer ...READ»

11 Questions to Ask Before Filming Your Company’s Story

"What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.”  T.S. Elliot  “Are we in sync? “I hear what you’re saying." “Are we on the same ...READ»

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Hitachi’s True Stories | Simple Lessons in Emotional Video Storytelling

Hats off to Hitachi and their team of filmmakers. Why? Because they used the simplest code in corporate filmmaking. Here’s the code:1. Real people.2. Real stories.3. Real emotions.It's pretty simple, yes?“Hitachi | True ...READ»

The Simple Power of Authentic Videos in Employee Communications

Employees can be tough video critics.Which makes producing internal videos that resonate with employees quite challenging.How do I know? Because I spent 10 years as an employee and as a video producer with a Fortune 100 firm. My ...READ»