Have you checked out Honda’s “Dream the Impossible” mini-documentary series? The video series features several big ideas in a series of mini-documentaries. And yes, they’re beautifully produced.But here’s the thing.If you ...READ»
It’s the small things that can make a big difference. Anyone can implement these ideas. And the cool part? They’re free or next to free. See if you can sneak a few of these tricks into your next project. It will help your video ...READ»
Let’s say you’re about to bake a cake. You have a dozen eggs, 1 lb of flour, a carton of milk, etc. The recipe only calls for 2 eggs, 1 cup of milk, 2 cups of flour. What do you do with the remaining ingredients? Throw them away? ...READ»
You racked up meeting after meeting. The decision is in. Your team decides they need a video to help launch a new product. Now it’s movie time, right?Wait a minute– have you thought about who is going to tell your story? Who is ...READ»
It’s bound to happen. It’s just a matter of time. Imagine you are about to interview someone for your company’s video.They enter the room. Your interview guest sits in their chair. You sit in yours. The camera rolls. You fire ...READ»
So I’m on the phone with a fellow producer the other day and out of the blue I say…“Finally, after all these years, videos now have a home on the web…and they’re not homeless anymore.” “What do you mean?” he ...READ»
I’ve recently bookmarked so many interesting sites on how companies use video I figured it’s time to open the vault and share a few of my favorite discoveries with you. I hope you’ll find something interesting, useful and ...READ»
One of the questions I get asked the most is “How do you get people to talk so naturally on-camera?”
The simple answer is it starts with my intention.
That’s why I’m so thrilled to share with others Nick Morgan’s ...READ»
How would I describe myself?
What were my dreams as I child?
What am I most proud of?
What are my plans for the future?
How would I like to be remembered?
What is the most important thing in my life?
Do I have any ...READ»
"The eyes have one language everywhere." George Herbert / Welsh poet
Hooked. Captivated. Hynotized.
That’s exactly how I felt the first time I interviewed someone looking directly into the camera. And I ...READ»
As I was recently rearranging my “ridiculously-way-over-stuffed-I-need-to-straighten-this-thing-out”bookshelf, I noticed over a dozen books scattered about; books on story,personal storytelling and organizational ...READ»
Do you enjoy challenging ideas?
Intrigued by new concepts?
Wish you could share these ideas with your friends?
In other words, are you a big thinker?
If so, I’ve got great news for you.
Big Think is here.
Big ...READ»
I don’t know how I missed this, but I did.
In February of 2007, The Washington Post launched “onBeing.”
The concept?
We need to get to know each other better and what better way to do that than by capturing ...READ»
For some reason, we’re born to think that whatever we learn first about something continues to stay true.
“According to the first law of knowledge, people continue to believe whatever they learned first, regardless of later ...READ»
While I shared the basic concept behind Tony Schwartz’s “Resonance Principle” in a previous post, I think it’s worth sharing and taking a direct look at some of Tony’s most important quotes from his books and interviews that ...READ»
“How do you want your audience to feel after watching your film?"
I ask that question to every new client.
Intellectually, I never understood why I asked that question.
Emotionally, I understood why I asked it.
Your viewer ...READ»
"What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.” T.S. Elliot
“Are we in sync?
“I hear what you’re saying."
“Are we on the same ...READ»
Hats off to Hitachi and their team of filmmakers.
Why?
Because they used the simplest code in corporate filmmaking.
Here’s the code:1. Real people.2. Real stories.3. Real emotions.It's pretty simple, yes?“Hitachi | True ...READ»
Employees can be tough video critics.Which makes producing internal videos that resonate with employees quite challenging.How do I know? Because I spent 10 years as an employee and as a video producer with a Fortune 100 firm. My ...READ»
With the introduction of television advertising over 60 years ago, advertisers quickly realized the benefits of the moving picture. Not only could television be used to convey information; it could be used to incite an emotional ...READ»
Six senses in video?
Hang in with me.
When I first read Daniel Pink’s “A Whole New Mind: Moving from the Information Age to the Conceptual Age” four years ago, it reinforced how I believe organizations can use video more ...READ»
Over the past year, we’ve fallen in love with digital outdoor displays and their potential to brand in completely new ways. We’ve created over 50 video ads for digital outdoor in that time, and there really is so much potential ...READ»
Social media is playing an increasingly important role in branding these days. Company blogs, product ratings on e-commerce stores, technical support forums and viral video campaigns are all examples of opportunities for companies ...READ»
The conversation ends. The camera stops. The lights cool. You feel good. You caught it: a real candid conversation from an employee, a customer or senior management.Here’s the thingThere’s a pretty good chance your head is ...READ»
The crew is ready. Your interviewee, or hero, is ready. You’re ready.
Now, the second part of the “hero’s journey,” the “initiation,” is about to begin.
Of course, this initiation is not a series of tests in ...READ»
