The Environmental Defense Fund's Climate Corps places specially trained MBA students in companies for a summer to build the business case for energy efficiency. These gung-ho students have found over $1 billion in potential energy savings for their host companies, which are now creating new positions to keep the ball rolling year round.READ»
Coca-Cola missed out on its goal of returning all water used in manufacturing processes to the environment at a level that supports aquatic life by the end of 2010. What happened?READ»
Enron, WorldCom, AIG… CSR was born into a world because of failure, lack of oversight and is a concept that we must compel companies to follow. This stance has never sat right with me, as it makes CSR a dirty word that ethical and progressive companies shouldn’t subscribe.READ»
Sustainability, Corporate Social Responsibility, Green, Corporate Citizenship, Corporate Volunteering. Get into the conversation - It starts here. READ»
Trust: Why Business Lost It, And How To Win It Back (Part 2)
Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more.READ»
