Will businesses get better returns on their social media investment? Will your CEO finally learn to tweet? Ryan Holmes, CEO of Hootsuite, crystal balls the future of social so you're not stuck with—gasp—Twitter 101-level skills.
Monitoring the huge trend in corporate social media, executives around the world are testing new ways of sharing information and trying to discard some old school stumbling blocks. Many corporate decision makers are left looking at advanced spreadsheets and blindly take shot after shot in the dark (hoping they hit the mythical beast "the prospect" in the process.)
As our team at 123 is often moving around and speaking to these decision makers, we occasionally like to flex our brains a little and examine a company online.