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corporate responsibility

Kenan Samms
BRAND   |  Comment

How Does Orange Go Green?

An article the other day caught my attention. It was about the U.S. Army releasing its first annual sustainability report. We’re reading and hearing a lot more these days about green — from private sector to public sector and the ...READ»

Kenan Samms
BRAND   |  7 comments

Online Dating: A Model for a Mentoring Program

So what does online dating have to do with a mentoring program? Well, we adopted some of the concepts of online dating and applied them to our mentoring program, ING Mentoring Advantage. The mentoring program is voluntary—for both ...READ»

Kenan Samms
BRAND   |  Comment

What Are You Giving These Days?

I must admit that I was a little nervous when we launched our annual employee giving campaign in October – on the heels of the economic turmoil across the globe. With the uncertainty that people were feeling about the volatile stock ...READ»

Kenan Samms
BRAND   |  Comment

The Inclusive Diversity Approach: An Example

Diversity is as much a corporate value these days as ethics, business integrity and quality. And like those titans of business management, diversity has built its own cottage industry of books, consultants, success stories, awards, ...READ»

Kenan Samms
BRAND   |  2 comments

Brand and Employee Engagement

Brand management at corporations is usually handled by the marketing department. Most of the energy in defining and building a brand is to communicate the values of your company, its services and products, to potential customers, ...READ»

Costco CEO and cofounder Jim Sinegal

CEO Interview: Costco's Jim Sinegal

As Costco marks its 25th year, straight-talking CEO Jim Sinegal shares his two cents on sustainability, the economy, universal health care, and what our next president should do.READ»

Impact: The Three Dollar Avocado

A new organic/natural food store just opened up in town. If you've ever been inside one of these massive chemical free superstores you can appreciate the experience. These are not your corner health food stores with rows of ...READ»

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