Fifty years ago, corporations could hide behind spendy public image campaigns. Thanks to social media and the relationship era, they now need to actually walk the talk.
I've been reading an early draft of Carol Sanford's new book on moving beyond corporate responsibility, tentatively titled The Responsible Business. Sanford has spent her career helping organizations understand how to serve all stakeholders--not just thinking about same-quarter ROI for shareholders, but instead about all the parties who have invested capital into a business--customers, employees, partners, communities, and even Earth itself.
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Whole Foods’ standing among its core constituency is less than it was before CEO John Mackey
wrote a well-publicized op-ed in the Wall Street Journal, attempting to
put the brakes on health care reform. According to Mashable.com,
which covers social media, positive perceptions of Whole Foods dropped
10 points in a week, and a 13 point drop in the perception that
respondents would be proud to work there. Mashable also notes that the
boycott group launched on Facebook is up to 27,000 members.
Whole Foods’ standing among its core constituency is less than it was before CEO John Mackey
wrote a well-publicized op-ed in the Wall Street Journal, attempting to
put the brakes on health care reform. According to Mashable.com,
which covers social media, positive perceptions of Whole Foods dropped
10 points in a week, and a 13 point drop in the perception that
respondents would be proud to work there. Mashable also notes that the
boycott group launched on Facebook is up to 27,000 members.
* 10 ‘Must Have’ sites on CSR.
* 10 of the best blogs on CSR.
* 31 websites with excellent resources, links, media, tools, news and much more.
* 20 people to follow on twitter who will ensure you know everything there is to know about CSR and Sustainability.
Enron, WorldCom, AIG… CSR was born into a world because of failure, lack of oversight and is a concept that we must compel companies to follow. This stance has never sat right with me, as it makes CSR a dirty word that ethical and progressive companies shouldn’t subscribe.
On any given day as you walk down the streets of Manhattan — or any streets for that matter — you will probably see people engaging in conversations or texting on their cell phones, checking and responding to e-mail on their PDAs, etc. Even during what should be a breather for lunch to escape the work day, you see the same behavior. Think about it.
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Looking for some insight on how to create an outstanding Employee Volunteer Program? Shannon Schuyler of PricewaterhouseCoopers offers six essential strengths to ensure success.
