It’s no surprise that corporations have a love/hate relationship with the use of social media inside the company. As Business Week reminds us in recent article, there is reason for the tension inside companies on how they should handle usage of social media.
Back in November I first wrote about the emerging potential of iTunes University as a vehicle for learning, when Yale University Dean Joel Podolny joined the Apple team to serve as Dean of their own learning system.
An increasing number of marketing, sales and advertising departments are using blogs, wiki’s user generated videos to build greater marketing awareness, create an "online buzz" and hopefully increase sales.Consider the experience of Chevrolet. They conceived of the Chevy Aveo" LivinLarge Campus Challenge," a challenge on seven college campuses where students lived inside a Chevy Aveofor an entire week.