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corporate culture

Culture Eats Strategy For Lunch

Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It's not intangible or fluffy, it's not a vibe or the office décor. It's one of the most important drivers that has to be set or adjusted to push long-term, sustainable success.READ»

What Happened When UC Berkeley's B-School Cherry-Picked Students Who Personify Its Values

Berkeley-Haas stands out as a case study for how a culture codified with brand values can make a huge difference in a competitive arena in which there seems to be little real differentiation.READ»

Culture Isn't Costly

Successful company culture can make the difference between a workplace people dread and one they brag about. And you don’t have to have a Google-sized budget to offer great culture. In fact, when properly executed, culture-improving initiatives can lower company costs in both the short and long term.READ»

Box CEO Aaron Levie: To Create Something Exceptional, Do Sweat The Small Stuff

The combination of an insane attention to these details and neurotic level of focus on customer experience in all areas is what sets apart the great companies from the good. Organizations that adopt this level of intensity will always have superior offerings, an instant differentiator from the indistinguishable competition. READ»

Steve Jobs, Apple, And The Importance Of Company Culture

What is the company culture like in your organization? Are your employees united by common values and a common purpose, or do they operate in free-for-all mode? READ»

Turning Your Business Into A People Magnet With Lessons From The NFL

How committed are your employees to your business? How much do they value their job with your organization? Are positions at your company always in high demand? The NFL has a thing or two to teach us about making a business into a magnet for talented and passionate employees.READ»

The Method Method Of Creating And Nurturing Amazing Corporate Culture

If a strong, inspiring corporate culture is greater than the sum of its parts, is it worthwhile--or even possible--to bother with the building blocks? In a Fast Company exclusive book excerpt, the founders of Method share how they kept their corporate culture vibrant as their business expanded exponentially. READ»

Overcoming Corporate Culture Challenges When Your Company Spans The Globe

How do you build a corporate culture when your staff is spread out between India and the U.S., headquartered in San Francisco with employees also scattered through places like Phoenix or Hawaii?READ»

Take A Page From The Steve Case Playbook

Great strategists win by seeing options that others ignore. They approach the game with a different playbook. A look at Steve Case's approach to business, and how it can help you succeed. READ»

Want To Keep (And Motivate) Your Best Employees? It's Not About The Money

If your once-star employees are starting to shine a little less brightly, it may be time to rethink your approach to accountability and rewards, and put more focus on the relationship than the size of their paychecks.READ»

3 Rules For Outsiders Who Want To Be Insiders

As leaders, we have the most impact when we define our success, creating a portrait of our authority and authenticity. But this rendering can only be confirmed in person, when you're at the table. If you're feeling like an outsider, here are three steps that will help you take your seat there. READ»

5 Ways To Get Back In The Game

You’ve surely felt it before--especially in this type of economy. You are tired and beaten up and you wonder what you are in it for. All innovators have faced the challenge of getting back into the game. They wake up tired on the campaign trail, find their budget request rejected, and deliver that same pitch for the 100th time. Here are five tips to reviving your go get 'em spirit.READ»

The United States of Apple: How Jobs & Co. Amassed More Cash Than The Federal Government

Five lessons from Apple that we can all embrace to drive success in our companies, careers, and communities.READ»

Finding The "Colere" In Corporate Culture

Corporate culture should be less about "fun" or "casual," and more about caring, honoring, tending, guarding, cultivating, and tilling. These are the words that need to drive the foundations of corporate culture. READ»

When Customers Become Brand Ambassadors Everyone Wins

This is a story about chocolate, about people, and about stellar customer service. A car pulled up to my house in Phoenix at 9:45 one night last week, and out came a woman striding toward my front door, braving barking dogs. She ...READ»

Social Business Leaders Speak Up: 9 Suggestions For Enterprise 2.0

This year's Enterprise 2.0 Conference in Boston (June 20-23) is dedicated to the social aspects of business. Here are 9 sessions that I recommend attending.READ»

Does Your Company Have a Welcome Wagon?

Have you ever started a new job and felt like the company wasn't expecting you? When you arrive on your first day eager to make a good first impression and your coworkers, and your manager, are too busy working on their own projects to say much more than hello?READ»

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Changing a Company Mindset by Inspiring Employees Through Graffiti

Last month when our newest client SWAGG/Firethorn asked us to change the "vibe" in their office, I had to reach into my Hip Hop/B-Boy backpack and tap into the world of Graffiti as a solution for their needs. What our client wanted was an attitude change in the form of an art project.READ»

A Lesson on Leadership - From Venezuela with Love

During my recent seminar on “influencing” for 240 managers and entrepreneurs in South America, one issue participants shared with me was the "leadership vacuum." Local executives, who reach seniority, want to leave Venezuela ...READ»