So many companies give lip service to customer service not realizing that it is as important to their branding and bottom line as advertising. Today I want to give a shout out to a company that doesn’t just talk the talk but ...READ»
Protect your on-line image. Keep your logo intact. Allow downloads of your logo's and images in any format, automatically resized to keep your corporate branding.READ»
Why is it so important to provide safety before I begin the sale?
Providing Safety First
It’s a unique concept, approaching the sale from the abstract angle of establishing a safe environment for the prospect, and one that’s ...READ»
Jerry Rouleau, New Home selling expert and host of BuilderRadio.com, interviews me on the Monday Morning Sales Meeting and we discuss the idea of Branding Therapy, core human behavior cues and their value in setting up a successful ...READ»
Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term "campaigns". (And of course, use of the term brand campaign.) ...READ»
