Technorati has released its 2008 State of the Blogosphere report and it's an interesting read, particularly if you're not yet convinced of the place that blogging has in the corporate world (read it here). Blogs are becoming a pervasive, mainstream phenomenon and increasingly we will see that customers are going to expect this type of communication from the companies they do business with. Here are some selected statistics from the report and some quotes from some of the thought leaders in the area:
Last week I looked at some of the reasons your business needs a blog, and this week I'd like to take a look at one example of a company that is utilizing it's blogs very well: General Motors. GM's blogs are accessible from their main corporate site, and while they have multiple blog sites, I'm just going to take a look at one of them.
My name is Randa Clay, and I am a designer and marketing consultant with my main focus being design and development for WordPress. Beyond graphic design, my background includes work recommending, coordinating, executing and analyzing marketing initiatives for large brands, such as The Limited, Victoria’s Secret, Goody’s, Express and more. This is my first post on the Fast Company site, and look forward to discussing ways to improve customer relationship management through a well-designed website and blog.
The rules have changed and blogging is not just for geeks with a knack for writing anymore. Employees who want to smear you, recruiters who don't want to hire you, PR Departments who want to snow you - are all blogging; is HR missing the train?