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The True Meaning of "XING"

When my wife and I took our first trip to California before we moved here, we saw a large population of Asian Americans in San Francisco. We had come West from Massachusetts, partly because the state we lived in felt like ...READ»

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5 Copywriter Lessons From AC/DC

For many of us, AC/DC evokes memories of homecoming dance soundtracks and warm summer nights in a teenager’s Camaro. However, the bad schoolboys of rock have some valuable lessons to impart to copywriters as well. 1: ...READ»

Kenan Samms
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Who Gets “It”?: Not United Technologies

The one thing about the United Technologies corporate print advertising campaign I’m glad about: I haven’t seen it in any recent business magazine issues. And that’s about it. Yes, I think UTC is an exceptional global ...READ»

Kenan Samms

Work/Life: Honesty vs Oversharing - the Fine copyline

Undeleted email of the day … View PDF In a nutshell: a company called REMO asking its community very directly to help them continue to stay viable,  by buying their product. In the fuming pile of spam I pooper scoop each ...READ»

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