For many of us, AC/DC evokes memories of homecoming dance
soundtracks and warm summer nights in a teenager’s Camaro. However, the
bad schoolboys of rock have some valuable lessons to impart to
copywriters as well.
1: “I’m just making my play. Don’t try to push your luck, just get out of my way…I’m back, back in black”
“A degree in English means you’ll be a high school teacher the rest
of your life.” “I guess you don’t ever want to earn enough money to
support your family.”
The one thing about the United Technologies corporate print advertising campaign I’m glad about: I haven’t seen it in any recent business magazine issues. And that’s about it. Yes, I think UTC is an exceptional global infrastructure holding company, has a portfolio of great brands, has strong and long standing leadership, and makes good decisions.
In a nutshell: a company called REMO asking its community very directly to help them continue to stay viable, by buying their product.
In the fuming pile of spam I pooper scoop each morning, this got momentarily retrieved when I saw "SOS" in the subject line - why, it could be a friend in need, or my employer yanking me back to the office, and it doesn't sound like the Treasurer of a Nigerian Bank either ...