People aren't pouring over your copy, but skimming it for keywords. The first paragraph of an article is the most likely to be read as well as the beginning few words of a sentence. In fact, the average person reads just 20% of what you write.READ»
Many times, we in the design world, are often selling and explaining the visual strategies behind a design, but the copy is just as critical to the success of a piece as the visual design.READ»
