It's easy to dismiss Microsoft's $300 million rebranding effort as an attempt to paint over fundamental problems with the company's products. Apple certainly has, continuing to belittle its PC counterparts as buggy and virus-ridden with the relentless "Get a Mac" campaign. But data released by BrandIndex reveals that ad lab Crispin Porter + Bogusky has finally helped Microsoft turn the corner, and that Apple may need to rethink its derisive response to Microsoft's new "Laptop Hunter" ads.
‘StarBUCKS’ Status. What is the cost of cool? And are you willing to pay the price?
I got the inspiration for this blog in the Minneapolis airport this
weekend. As I went from gate F14 to A6 I saw ‘StarBUCKS.’ I stopped to
get my usual White Chocolate Mocha Grande
with caramel drizzled on top.